I’m going to expose some ugly truths behind the web hosting industry today. All those positive, glowing hosting reviews that you read are fake. Every single one of them. How do I know they are fake? Because the web hosting companies are paying people jaw dropping sums of money for every customer that they send to them.
Nearly all hosting companies offer an affiliate program of some sort which gives people like you and me a special link to promote and if someone signs up after clicking on our link we get some commission. The amounts that you can earn are simply unbelievable, web hosting is such a competitive industry that many hosts rely on a whole army of affiliates to drive business to their sites by any means possible.
The potential financial rewards on offer are enough to make many people forget their ethics and scruples and write lots of positive, glowing reviews (even if they have never used the hosting service themselves) of the hosting company to convince anyone searching for independent reviews to sign up.
To prove how rotten the web hosting reviews business is, take JustHost.com, a relatively new comer to the world of web hosting with barely enough time to build up a reputation, yet many sites are touting them as the best hosting option in the world. Why? Because they pay $125 or more for every sale that you can send them – and bear in mind that a yearly hosting plan costs just $71.40 so JustHost are making no money on most of their sales.
Are you beginning to see the ugly truth behind web hosting reviews yet? They are not there to help you make a well informed decision based on real customer reviews, they are there to get the website owner rich.
Sometimes you will come across a review site that lists the Top 10 web hosting companies, do you really think that the reviewer has taken the time to analyze the different companies? Of course not, they rank them based on the amount of commission they get, which is why you’ll see JustHost.com at the top of many top hosting lists, since they have the highest commissions in the industry.
So if you can’t trust the review sites, who can you trust? You need to go to forums where you can get unbiased opinions because there are rules about posting affiliate links. If you go to WebHostingTalk.com and ask for some advice, you will get some good solid advice as well as be able to read some independent reviews, safe in the knowledge that the person who wrote the review or has the opinion isn’t being financially motivated to say good things about it.